Pinterest is becoming a digital showcase for eCommerce goods. A truly powerful platform for a Shopify store to grab potential customers’ attention. However, any tool needs the right approach to be effective. Collect checkout data to receive a wholesome picture of ads performance.
In this article:
1. Setting up Pinterest Tag
To connect your Pinterest Tag to Checkify, you will only need your Unique Tag ID. Here's where to find it:
Go to your Pinterest Analytics admin panel.
Select Conversions in the Ads tab.
Copy your Unique Tag ID.
Unique Tag ID in the Pinterest Analytics admin panel
Now just add it to the corresponding field in the Integrations section in the Checkify admin panel. Checkify will be sending a Checkout event to Pinterest Analytics. Note that this event actually stands for a successful purchase in the Pinterest system.
And Checkify will be sending Add to cart event to Pinterest Analytics - note that this event actually stands for a start checkout in the Pinterest system.
2. Checking integration and events
To make sure Pinterest Tag is active on your checkout, you can install a browser extension that will show you the events and values Pinterest Tag collects — Pinterest Tag Helper.
To check if Pinterest Tag collects all the events correctly, create a Checkify checkout on your store. Place a test order and check the extension for the "Payment completed" event. Click on the Pinterest Tag Helper to get this information.
Note that you may not be able to see the tag and its events in the Pinterest Tag Helper because of cookie blockers. Even if you don't have any specific extensions to block cookie files, your browser can still do that.
If Pinterest Tag Helper hasn't detected the tag on your checkout page, try again using an Incognito tab. By doing so you will disable all possible cookie blockers. To check the tag in Incognito mode you need to enable the usage of the Pinterest Tag Helper in Incognito mode. Go to the extension settings to do so:
Right-click on the Pinterest Tag Helper icon in the bookmarks bar. Select "Manage Extensions". Or press the three vertical dots next to the icon of the extension to open "More options" menu and select "Manage extension".
Pinterest Tag Helper bookmark menu in Google ChromeEnable "Allow in Incognito" switch.
"Allow in Incognito" switch in the Extensions settings page in Chrome
Create a Checkify checkout with any product from your store in the Incognito mode and check if the extension can track Pinterest Tag.
Opening an Incognito Window in Google Chrome
3. Resolving common issues
🙀 My Pinterest Tag works in the test mode, but I don't receive real events.
Unfortunately, some of your customers use browsers with cookie blockers, which affects the tracking quality for all pixels. We are trying to use server-side integration for those platforms that support it: Facebook, TikTok are already covered.