Being data-driven is pivotal in e-commerce and digital marketing. Checkify provides first-party data on some of the most crucial sales metrics. We also enable all the essential integrations with marketing and analytical platforms for our valued customers.

In this article we will dive into the numbers available, their definitions, as well as give some useful hints on data gathering.

The dashboard with data is basically the main (home) screen of Checkify admin. It is shown in the image below.

The dashboard contains the following stats:

You may click through the ten tabs to see the daily break-down within the month. The selector of months / years is in the top right corner of the screen. Just point at a column in the chart for the exact value (daily).
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Visit your "Profile" in admin.checkify to change the time zone, if needed. It is advisable to make sure it matches the zone in your Shopify account, as well as in the cabinets of ad platforms and analytical tools you are using and have connected (integrated) with Checkify.

The currency displayed is the default currency of your store connected to Checkify. If the currency is changed in Shopify's settings, then all the figures on the dashboard will be recalculated and presented in the updated base currency (the default currency of the connected store).

If you receive orders in different currencies, the values for the Checkify dashboard will be converted to the store's default currency for statistical and analytical purposes. The rates are taken from reliable third-party providers and are actual for the date / time of order's placement (creation).

For additional transparency and convenience, we display the table with the latest 10 orders placed via the Checkify checkout. The "Order number" column contains a link that redirects to the appropriate order in Shopify store admin.

For every month, you can easily get understanding of top products purchased via Checkify checkout: their quantity and value. The figures exclude discounts.

The main dashboard also contains data on discounted revenue: the amount of discounts provided to buyers using manual or automatic discount codes.

Some first-party data is also available for automatic discounts in the appropriate section. It is possible to easily understand the number of times a discount was applied, plus, the discounted revenue:

Finally, we offer a revenue-boosting checklist in the same dashboard (interface), so our customers always know what can be added and improved for maximizing their revenue.

That's why we created the enhanced dashboard described in this article. We are not a Shopify product, so not everything is being shared with the platform. At the same time, we provide all the relevant first-party data. Make sure to have Google Analytics connected and active at all times. Also, depending on the marketing platform you are using, make sure to activate the integration with it to ensure smooth data sharing and tracking.

Checkify may help you publish various scripts easily, including those with variables. If supported, script's placement on checkout and Thank You pages will be easy and no-code. It is described in the article about Custom scripts.

Make sure to align the time zones. Visit admin > Profile, and then check the same on all the other platforms involved to make sure there is no time shift. Also, keep in mind that we start pulling and displaying the data from the moment Checkify is connected (activated), so there will be no historic (past) data from your store on our dashboard.

First of all, it is important to define what exactly is being meant by "conversion rate" and how it is being measured. This metric may surely differ from business to business, from product to product, and even from geo to geo.

Kindly note that Checkify adopters stop getting stats in their Shopify analytics for that. Maybe you are still looking into Shopify store admin only.

The average "Checkout reached" > "Checkout completed" for a Checkify customer is usually over 30%. It is comparable or higher than the default checkout, where young brands may demonstrate around 15-20%, while the established ones rarely get to 40%. We recommend to start with Google Analytics integration and have GA4 active and connected at all times.

Here are some recommendations on what else can be checked once the checkout is live on your store:

- translations of the checkout: make sure your buyers are getting checkouts in the language they understand. Visit admin > Localizations;

- payment methods: make sure your buyers can pay, better if more than one payment option is available to them;

- currency: test and enable multi-currency, currency conversion (order value estimation) function we provide, so that buyers from different geos will see the price in the value they know and understand well and even pay in it. Visit admin > Currency;

- custom domain: we know sellers who are ok and sell big with the default pay.checkify domain we provide. At the same time, better trust and ads tracking efficiency are achieved by verifying a custom (sub) domain for your store.

Also, if you are selling to a non-English speaking geo, try verifying a subdomain that fits the language of the region. Example: if you are selling to Germany, using words like "kasse" or "zahlung" for domain verification seems to be more appropriate than "pay";

- consistency of your offer, especially if discounts / bundles are involved, which are displayed and applied before the checkout page;

- quality of images: logos, product image, trust badges, etc.;

- number of fields: consider reducing them and make your checkout's shipping (details) form smooth and compact;

- optimization of the number of countries in the drop-downs: get rid of huge and extremely long lists on the shipping form and in the payment methods section, if applicable.

You may also try Auto fill (automatic completion) of the address by Google on Checkify.

It is advisable to test your checkout page with friends and colleagues to collect some valuable and actionable insights from them.

Give it time: making conclusions after first couple of days (or sometimes even hours!) after the start is not the correct approach. Usually, several weeks are required for a more precise outcome. This recommendation is more related to ad platforms' learning cycles rather than connected to Checkify's operation itself. Their AI and algorithms need time to train in order to bring the right buyer for the right product. That's why we provide a free trial period for all the new accounts (customers).

Factors outside the checkout really matter too: an eye-catching marketing (ad) creative, a competitive product price, great customer support and care, your value proposition, etc. So keep working on them as well!

Such cases are possible when checkouts initiated earlier have been completed later, on that day. In other words, an old checkout could have been valid and your cart recovery approach works well.